Brand Marketing – The Best Ways To Sell Your Artwork
January 28, 2018
Critic Jonathan Schroeder stated that artists are much like brand managers who make an effort to market themselves as recognizable items in the society particularly in the arena of culture and arts. There exists value in looking at a brand as an approach to obtaining a favorable emotional response from consumers. Art is an item which is directly affected by the marketing factors and public interest.
The Best Way to Establish Your Brand
Brand Marketing is obviously one efficient approach that artists may utilize to develop a market for their artwork. Here are a few steps to get started
In arts, the artists are generally the brand. And when you decide to market your artwork, you are actually marketing yourself rather than your artwork. Placing yourself on the market as an artist is very personal – and it can be very intimidating.
When an artist is building a fan base, people typically look at the artist at a more personal level. Then it follows that people will either appreciate or reject our art. Let’s take Ed Sheeran as a sample. People love his music and people learned to love him all the more after learning his background, his values, and his mission statement. Based on this example, people tend to look at the artists’ values, concerns, other interests aside from art, and the artist’s overall look.
Present the simple YOU
Simplicity always makes it big in the market. Your brand should be simple. If you’re wanting to become everything, you will surely not please anyone. The true secret to an excellent presentation is placing the distinctive quality of your artwork to words that the majority can understand. So keep it simple and you know you are at the right track.
Define your audience
Who is going to act in response to your artwork? Be very specific with your target audience because when you catch the attention of the right audience, they will become your fanbase. They will recommend you to their friends and eventually build a network of fan base. When you know your audience, your marketing efforts, your time, and your communication efforts will pay back at the end of the day.
Present your work
The way you present your work is important. No matter if you are in the art of music, films or photography, you will require a portfolio. Your portfolio will be a very important tool to market yourself. In this digital era, building a website is a good idea. WordPress and Wix are very helpful tools to get started. Along with your website, learn t have it optimized, the basic SEO stuff so that your audience can find you easily.
Social media is one effective tool to present yourself. Facebook alone is a treasure of people who share the same interests and likes. Youtube, Twitter, Instagram, and even Pinterest are places you should consider.